With the launch of the TikTok Shop on March 31, 2025, you can discover, buy and sell products directly via the TikTok app for the first time. The new marketplace provides companies, brands and influencers in Germany with an attractive sales platform and offers users an uncomplicated shopping experience — seamlessly integrated into their everyday TikTok life.
In this article, you'll learn how TikTok Shop works, what opportunities and conditions it offers, and what you should consider when getting started.
TikTok Shop is an integrated e-commerce platform within the TikTok app that allows you to sell and buy products directly in videos, live streams and your own shop area. This means that companies (be they start-ups, individual entrepreneurs or SMEs), brands and influencers present their products directly where they already consume content — the purchase is quick and easy without leaving the app.
TikTok Shop combines entertainment and shopping by seamlessly combining the user experience with online shopping. For retailers, this opens up a new sales channel and new opportunities in multi-channel sales, while users benefit from personalized offers and a convenient shopping experience.
TikTok Shop is currently not available worldwide, but is gradually being introduced in selected countries. You can the TikTok e-commerce features Only use the shop if you are in one of the supported markets. The service is constantly being expanded, but is currently active in the following countries:
The TikTok shop has been available in Germany since March 31, 2025. Users can now discover, purchase and pay for products directly via the app. TikTok Shop is also launching in other countries over the next few months.
To open a TikTok shop, register in the TikTok Seller Center, enter your business details and upload your products. After just a few steps, you can sell directly on TikTok.
TikTok Shop provides both buyers and sellers with an innovative platform to trade products directly on the popular social media app. While sellers open up new sales channels and reach their target group directly, buyers benefit from a seamless and inspiring shopping experience.
As a seller on TikTok Store You get the opportunity to present and sell your products in the app. After registering in the TikTok Seller Center, you create your seller profile, enter your business details, and connect a bank account for payouts. You can then upload your products manually, via e-commerce integrations like Shopify, or via bulk import.
With appealing product videos, live streams or posts, you can promote your offers directly where your target group is active. TikTok Shop also provides you with tools for order management, communication with customers and analysis of your sales figures. This allows you to make your sales flexible and make optimal use of TikTok's reach.
As a buyer, you benefit from an uncomplicated shopping experience within the app thanks to the new feature. Products on TikTok are displayed in videos, live streams or in the shop area and can be added to the shopping cart with just a few clicks. After selecting the desired items, complete the purchase in the shop tab using an integrated payment function without having to leave TikTok. You get an overview of your orders, can track delivery status and communicate with the seller if necessary.
TikTok Shop values safety and offers buyer protection and transparent return options. This not only makes shopping on TikTok inspiring, but also convenient and secure.
The TikTok Shop is generally free of charge for buyers and sellers also do not have to pay any fees for registering or creating a shop. However, TikTok charges a percentage sales commission for every sale, the amount of which may vary depending on the product category. As a seller, you therefore only pay fees when a sale actually takes place.
Additional costs may arise as a result of optional advertising measures or additional services. As a buyer, you don't expect any hidden fees — you simply pay the stated product price and, if applicable, the shipping costs.
TikTok Shop charges sellers a sales commission, which is usually between 5% and 8% of the gross price including shipping costs. In the first 90 days after account activation, the commission may be reduced to just 1.8% for some sellers.
Additional transaction fees of around 1-2% may apply for international sales or certain payment methods. As a seller, you should therefore expect a commission within the specified limits and regularly check the exact conditions.
Yes, the shopping feature is considered secure as it offers various measures to protect buyers and sellers. Among other things, you benefit from secure payment methods, buyer protection and transparent return options. The platform checks sellers before activation and uses clear guidelines to prevent fraud and counterfeiting. The consumer advice center also requires this.
However, as with any online purchase, you should pay attention to trustworthy providers and reviews to further secure your shopping experience. TikTok Shop is constantly working to ensure the safety of its users.
To get to the TikTok Store, open the TikTok app and tap on the shopping cart icon, which is in the bottom menu bar. There, you can browse through various product categories and make purchases.
The TikTok shop was launched in Germany on March 31, 2025. From this date, users were able to purchase products directly in the app, which opens up a new dimension of online shopping.
You can find the TikTok store directly in the TikTok app or via Shop Ads. After opening the app, a shopping cart icon usually appears at the bottom of the navigation bar, which takes you directly to the TikTok shop.
